Greg Sandler

This portfolio is tied to my Editing account

My writing portfolio is here:

gregsandler.contently.com

Creating an effective customer experience means reducing friction throughout the purchasing process, as customers consider your products and services. Companies focused on optimizing customer experiences and implementing target marketing strategies should start by defining value, as that value relates to how customers interact with their brands and products.
A recent report by Deloitte focuses on four key strategies to consider for maximizing customer engagement:
Defining value
Understanding ...